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About Us

The Outfit Club is an e-commerce fashion firm based out of Kolkata. There are places in the world that create an immediate feeling of warmth, laughter and happiness engulfed by beautiful surroundings and that place is Kolkata, India. India, classified as one of the most beautiful country’s on earth is intense as it is relaxed, as urban as it is immersed in nature, softly mixing one’s wildest dreams of all-time partying with feeling entirely absorbed by the stunning sunsets and the blue hues of the sea.

There are places in the world that create an immediate feeling of warmth, laughter and happiness engulfed by beautiful surroundings and that place is Kolkata, India. India, classified as one of the most beautiful country’s on earth is intense as it is relaxed, as urban as it is immersed in nature, softly mixing one’s wildest dreams of all-time partying with feeling entirely absorbed by the stunning sunsets and the blue hues of the sea.

The goal of the brand is to demonstrate the feasibility and compatibility which would be the profit and sales the brand has in the market. Also there’s a gap in the market which is shown throughout the business as the niche products are not identified. Our platform offers ready to wear and tailored outfits to our customers. Our objective is to create a platform for niche and rising brands on social media mainly Instagram, Facebook.

The most iconic, and one of the largest cities in India, has every person that crosses its path deeply connected to nature that surrounds it; leaving you free and alive. The atmosphere and way of life in throughout India offers has a certain uniqueness that is not only unmatched but incomparable to anywhere in the world.

Each label is a powerful opportunity to build new products, services, campaigns, brand partnerships. Fashion trends make the base of any wardrobe and everyone's’ style is immensely influenced by seasonal runway trends. As trend hunters, Carnaval will always be exploring the latest trends and doing the best to provide our party rice clients their favourite trends of the season. From the coolest shoes to the striking handbags, each fashion week brings new ideas for your next outing. The following trends will have everyone looking at you. “Thee colour palette for season infuses heritage and tradition with a colourful youthful update that creates strong multi-coloured combinations as well as energising and optimistic pairings.”

The outfit club aims to bridge the gap between micro-designers and customers. We understand how challenging it is for designers to create exclusive styles everyday, and we want you to channel your energy into creativity. This is where we come in and handle your promotions, sale, shipping, returns, alterations, payments, customer satisfaction and brand partnership. I believe, with your support we can together transform the outlook towards fashion of millions of Indians.

The outfit club, we will organise this emerging revolution in the fashion world of private labels. We will support and hand-hold these upcoming designers to add their products on a more structured marketplace. Through aggressive promotion on social media, we will attract the customers who wish to stay up-to-date with the dynamic designer wear. Customers will need not remember a list of brand names, they can find them all on our website.

The marketing strategy that will be implemented in The Outfit Club will be straightforward to showcase the products. Regarding advertisements, there will be both electronic and printed media in the form of catalogs for every season. These will increase the exposure of The Outfit Club and the brands it holds in the brick and mortar store. Alongside the printed media, The Outfit Club will also have numerous e-commerce platforms like its website, Instagram and Facebook. Also, short Tik Tok videos of new pieces in the store will be introduced to cater to the younger demographic that is tech-savvy.

Mission

Mission

A chic store that recognises and promotes upcoming designers, where you manifest your liberal
expression.

Vision

Vision

To offer a quality product and exclusive design which references the city’s ,most colourful expression, “The Outfit Club Multi-Designer E-commerce Store”.

Value Value propositions

Customer

  1. Satisfaction
  2. Customer perception about their need and want method.
  3. Value added towards each product.

Product

  1. In site training
  2. Provide competitive prices
  3. Quality and quantity check

Our Clients / Customers Our Clients / Customers

A young adult starting to work in the professional creative industry. They are fashion-forward, constantly up to date with trends and style remains eccentric throughout the seasons. This young adult is optimistic, a globetrotter and exposed to all life has to offer. They constantly keep an eye out for new trends emerging from the street and nightlife. Our targeted clients can not only shop from your label but also build brand recognition, brand image and value through a multi-designer platform.

  • Our clients - Raising designers on social media platforms like instagram, Facebook.
  • Our customers - Millennials, Gen Z men and women from various age groups.

Customers Type Type of Customers

  • Customer A
  • Age: 20 to 29
  • Gender: Female
  • Income: Low
  • Location: (can vary)
  • Lifestyle: depending on parents
  • Shopping Style: Both

  • Customer B
  • Age: 30 to 35
  • Gender: Female
  • Income: Medium / High
  • Location: (can vary)
  • Lifestyle: working medium wages
  • Shopping Style: Both

  • Customer C
  • Age: 36 to 42
  • Gender: Female
  • Income: Medium / High
  • Location: (can vary)
  • Lifestyle: working high earning
  • Shopping Style: mainly offline

  • Customer D
  • Age: 43 to 50
  • Gender: Female
  • Income: Medium / High
  • Location: (can vary)
  • Lifestyle: working high earning
  • Shopping Style: offline only

Interaction Online Website Interaction

  • Private labels
  • Mobile / Tab / Laptop accessibility
  • Digital payment - Credit / Debit card, Paytm, Google pay, Paytm, COD
  • Shipping, Returns and exchanges to be maintained. Shipping by The Outfit Club & Exchanged
    by the brands.
  • Measurements & Alterations
  • Customisation - colour, fabric and pattern options available by brands, give your own
    measurement.
  • Follow your favourite designers on the website
  • Have recently viewed products
  • Emails & Text messages will be sent to the customers from your favourite designers.
  • Journals and blogs

Meet the founder About the Founder

Urvi Agarwal

Hobbies : Traveller, loves shopping, Foodie, playing sports

Attitude: Being loyal to the dedicated work, occasion driven

Lifestyle: Hedonistic

Inspiration: I want to change people’s perception and outlook towards fashion

Brand Motto: Wanting people to experiment and be adventurous about their outfit.

Cliental the founder approaches for: A young adult starting to work in the professional creative industry. They are fashion-forward, constantly up to date with trends and style remains eccentric throughout the seasons. This young adult is optimistic, a globetrotter and exposed to all life has to offer. They constantly keep an eye out for new trends emerging from the street and nightlife.